Week nine of the Journalism Technologies module saw us study the world’s biggest video hosting website, YouTube and it’s significance in the journalism and media industries.
In Richard’s lecture, we learned about the history of videos on the internet and how it had evolved from videos being slow and frustrating in the 1990’s to YouTube becoming the second biggest website on the internet and being bought by Google for $1.65 billion.
The lecture also raised one of the key points of controversy surrounding the rise of YouTube, copyright. For instance, Jeff Zucker, the former President of NBC, said “they built YouTube on the back of our content and they wouldn’t pay us” in regards to popularity of videos of Saturday Night Live on YouTube. Similarly, YouTube vastly changed the music industry as people turned away from buying albums to listening to music online for free.
In the week’s seminar, we learned how to make basic YouTube videos using the website’s sample video footage. Using YouTube’s video editor software, we were able to edit our videos by using fade, background audio and text.
In regards to journalism, news outlets use YouTube to upload small clips, around five to ten minutes, on particular issues rather than uploading a whole 30 minute news programme. This is because the average time spent on YouTube by users in only 40 minutes and during this time they will watch various different videos and are unlikely to sit and watch a whole half hour news programme.